It all began in 1993 at Amsterdam's Soul Kitchen, where Benjamin Herman and DJ Graham B shared the stage. While Graham B spun records, Benjamin played. A unique combination. This eventually led to the eight-piece New Cool Collective, which has played countless clubs and festivals worldwide, either as an expanded 8-piece or as a 19-piece big band. In recent years, New Cool Collective has also collaborated with artists including Tony Allen, Mapacha Africa, Andrew Roachford, Jules Deelder, Typhoon, Guus Meeuwis, Matt Bianco, Thierno Koité, and Georgie Fame.